Contracts

Attending industry events is an important part of staying current in the licensing business.

Business Review

Contracts are important and it’s critical that you are not taken advantage of. J’net can review your contract to help make sure you understand everything and that there is nothing that would be detrimental to your growing business. Remember that a lawyer is valuable in creating the right legal language, but they will expect you to establish your own business terms. This is where J’net is invaluable. With her vast experience, she can help you strategize how to get what you want and determine what business terms should be provided to the lawyers.

Negotiating

J’net has negotiated countless deals, so why not use her as your secret weapon, behind the scenes or upfront, to get the most from your deal. If you have little or no negotiation experience, this is an area that it literally ‘pays’ to have J’net handle. She is also a quick study and has no problem jumping in at any point to finish the job. J’net is also known for explaining every nuance, so if you are inclined in the future negotiate for yourself, you pay for her services once and gain the knowledge to try it for yourself later.

Contracts

Lawyers create protective LEGAL language. As a licensing expert, J’net is prepared to recommend or negotiate the best BUSINESS terms possible. Whether reviewing or negotiating contracts, the final step is always to have them reviewed by a lawyer. And remember, contracts are only as good as the understanding between the parties who negotiated them AND their abilities to uphold all promises. Contracts are in place for those times when someone cannot fulfill those promises.
 

Mark Lubratt, CEO/Creator Zoonicorn with J’net Smith and Maura Regan, President/CEO Licensing International at 2025 Brand Licensing Europe.