Taught by J'net Smith--All Art Licensing with Greg Walsh of Walsh Public Relations

This class is for the emerging and intermediate level art licensor, those who both have agents and are working solo,  Join me for a comprehensive course that moves you from wondering how to get the word out about your business to managing your own press and promotions (or understanding how to manage your PR agency or agent, if they handle your press).

The class will teach you how to:
 

 develop your goals and create your own press plan  create targeted press lists write effective press releases build a press kit (and your brand) determine priorities within Social Media, press and promotions PR mistakes to avoid plus 25 HOT press tips to turn up the HEAT! 

 The goal is for you to understand the PR tactics that will gain you exposure and build your brand and business.  This course will include more than 75 slides with guidelines and visual examples that relate to the licensing industry.

Greg Walsh of Walsh Public Relations, out of Fairfield, CT, will join J'net in presenting a part of this course.  A public relations veteran of 20+ years, Greg has extensive experience in creating PR campaigns through both the consumer and trade media.

The brands, properties,and products he has successfully represented include: ZIGGY, U-Haul, Honeywell, The Teenage Mutant Ninja Turtles, National Geographic, Wild Republic Retail Stores, Barbie®, Hot Wheels®, Lalaloopsy™, Batman®, Chicken Soup for the Soul®, MTV Game, Slylock Fox & Comics For Kids
 

(video) PR for Today’s Art Licensors (2+ hours/88 pages - 2015)